Content Strategy for Social Enterprises
You are awesome. You’re innovative, creative, and curious. You strive to make the world a better place. Without people like you, things would suck.
But you need guidance on how to most effectively tell the world all about it. How do you reach your audience? Engage them in your cause? Cut through the noise of billions of websites to sell your incredible purpose-driven products or services?
The answer is by formulating a top-notch Content Strategy. A Content Strategy clearly defines:
- what you’re doing
- why you’re doing it
- what problem(s) you’re trying to solve for your audience, and why that should matter to them
Then, it translates your vision and set of goals into tangible, focused content and tells you:
- who you’re creating the content for
- how it’ll be unique
- the content types & formats to focus on
- where you’ll publish it
- how to manage & schedule all of the above, forever and ever
This is insanely difficult to figure out all on your own. Time and resources within your social enterprise are already stretched thin; after all, you not only have the 80 million normal pressures of running a business, but also the added responsibility of being superheroes.
No worries, I got you!
I help purpose-driven organizations just like you develop a killer content strategy tailored to the specific needs of a social enterprise, including:
- B2B Social Enterprises
- B Corps
- Nonprofits & Family Foundations
- Passionate start-ups
- Sustainable breweries, distilleries & restaurants
- Traditional businesses seeking to move into cause-driven work
You need someone to develop your strategic vision and turn it into a killer digital presence. You want clear, no-BS recommendations for high-quality content development that gets noticed, meets objectives, and generates leads and conversions.
That’s what I do. No hand-holding required.
Let me do the all the heavy lifting to make you and your cause sound awesome. You focus on breathing easy and making the world ridiculously great.