The internet is a ridiculously overcrowded place. There’s no way you’ll reach your target audience online unless you have a super specific vision and set of goals for your business. This could be something like establishing yourself as the foremost authority on internet cat memes or tripling your monthly leads to improve your conversion rate.
Problem is, you’re not there yet. You’re not even totally sure what your vision or goals are (or should be), much less how to make them just freaking happen already. You just want to be heard and to succeed; is that too much to ask?!
Nope, it’s not. And that’s where I come in.
I help B2B social enterprises like yours answer the question of “What the *#^@ are we doing, again?” to make sure you, and your cause, has everything it needs to succeed.
I start by getting into “the guts” of who you are as a business: your purpose, mission, audience, desires. Then I work with you to develop a baseline vision and set of tangible goals based on that, which will provide clear direction to guide all of your content going forward.
I craft your custom-tailored Content Strategy with the unique goals of social enterprise in mind — like aligning your cause with your consumers, storytelling to show your impact, why your product or service is helping to change the world, and getting people to give a damn.
My Content Strategy process also includes:
- Audience research – how to best reach your target audience
- Competitor analysis – what you need to do differently
- Establish brand voice & tone – what you distinctively “sound” like
- Gap analysis – what you already have vs. what you’re missing
- Content genre – what type of content gets your target audience to visit & engage with your site (blogs, social media, videos, whitepapers, infographics, etc.)
- Sales funnel – how a prospect stays motivated to keep moving through your “funnel” once they visit your site to become a conversion
Ready to stop treading water and get the direction your badass social enterprise deserves? I’m here for you!
Web Content Writing
Everyone wants to rank higher in Google. But did you know that one of the most effective ways to do that is to feature extremely well-written, in-depth content on your website?
That’s why you definitely, absolutely, certainly, unequivocally don’t want to write your web content yourself. Just like any other area of craftsmanship, you need a well-trained, honed expert to get the job done right. Web content writing is an investment, like anything else — and a critical one.
Yes, everyone can write. But not everyone can write well. I’m sure you’ve visited a couple websites in your time that were so poorly written, they’d make a string of YouTube comments look like Stephen Hawking’s doctoral dissertation.
That’s because the truth is, writing B2B web content that stands out is difficult. Copywriting for optimum reader accessibility and SEO is even harder. But don’t worry, you have me — a web content sorceress.
I’ll rewrite or create from scratch top-tier web content for your organization that:
- Engages your audience
- Reflects your social enterprise’s unique vision and goals
- Is SEO optimized
- Drives conversions
- Makes you sound boss
- Is original, distinctive, and fresh
- Cuts through the BS noise
Want to get started on your fresh, new web content today? Let me know what you need!